Amazon Frustration Free Packaging Program

In the ever-changing world of Amazon, packaging changes remain one of the very few constants. We have all received “that package” from an online store. It sucks all the joy out of what is inside the box because it is so difficult to open. Amazon, in an effort to create a better customer experience, has rolled out many iterations of its customer-friendly packaging requirement. Their latest version just went into effect on September 1st. So, we thought it would be a good time to break down the advantages and disadvantages of Amazon’s newest Frustration-Free Packaging Program requirements. Read on to learn the latest on Amazon FFP.

Advantages:

  • Minimize Chargeback Fees
    • Once certified, this will help to minimize/eliminate Amazon Prep chargeback fees on all registered ASINs.
  • Eliminate Non-Compliance Fees
    • Amazon is starting to chargeback non-compliant vendors. So, if you adhere to the FFP/SIOC packaging specifications, you will not be fined.
  • Save the Planet
    • This packaging will be more ecological. Not only is this an advantage for the planet, but a good selling point for your brand.
  • Save Money on Packaging
    • In keeping with ecology (reduced waste), this packaging style has less “bells and whistles” than traditional retail options. Realistically, when a consumer orders from Amazon, they expect it in a box, nothing fancy necessary.
  • Save Money on Shipping
    • Since the packaging is “right-sized” for Amazon fulfillment, Amazon surmises that this new packaging style will save shipping costs for the vendor and Amazon alike.

Disadvantages:

  • Change your Packaging
    • Unless you are already within Amazon’s specifications, you will be redoing your packaging for some/potentially all your items that sell on Amazon.
  • Multiple Packaging Options
    • Depending on your agreements with your other clients, you may have to carry more than one packaging option.
  • Pay to Play
    • The certification is no longer free, and you must go through an independent third-party expert (part of the APASS network).

 

As you can see, the Pros outweigh the Cons if you want to sell successfully on Amazon. We recommend our clients certify their packaging through one of the licensed APASS vendors. If preferred, Longtail also provides this service to our clients through one of our local APASS vendors.

To learn how Longtail can help your brand with Amazon and FFP/SIOC ready packaging, or to get your packaging certified, contact us today!