If you’re an FBA seller you know the 2019 holiday season is coming up fast. This year the Fulfillment by Amazon team is offering guidelines to sellers to make sure their inventory is in-stock and ready to ship for the year’s most important sales opportunities around the holidays. If you aren’t already starting your 2019 holiday FBA prep, now is the time!
Get Ready for Black Friday and Cyber Monday
To have your products in-stock and ready to ship for Black Friday and Cyber Monday start your preparation now. The fulfillment team recommends you have all inventory into an Amazon fulfillment center by November 6th, 2019.
Planning for Holiday Gift Giving
If you’re planning any inbound FBA shipments for the holiday gift giving season, have your products in an Amazon DC by December 3rd, 2019. If you have your products in by the 3rd, you should be ready for peak Christmas shopping. The hottest sales period is typically December 16th to December 23rd.
Other Resources for Amazon’s Holiday Sales
If you’re not familiar with the lead times required for preparing for the Amazon holiday season don’t fret. The Amazon fulfillment team has created a great Amazon Holiday guide for you.
If you are preparing your own plan for the season here are some general guidelines to get your started.
- 10-12 weeks before – Pick your product lineup
- 7-9 weeks before – Prepare your stock and ship in product
- 4-6 weeks before – Fine tune pricing and listing details
- Final three weeks – Advertise, create coupons, share promo codes.
There you have it. All you need to know to get started preparing for the 2019 holiday season.
