November 2018
A Happy Thanksgiving to You and Yours
As Thanksgiving and the Holiday Shopping Season rapidly approaches, we'd like to take a moment to reflect upon what we at LongTail are thankful for. Above all else, [...]
What does re-packing mean and how does it benefit me?
A recent prospective client notified us that their manufacturing facility was going to be packaging their product into medium sized Gaylords. The manufacturer would then be shipping Gaylords to [...]
What is pack size and how can it help my business grow?
How does pack size relate to the average consumer? Visiting family in upstate New York, I came across a product that I thought was just amazing. Grandma Brown’s Baked [...]
October 2018
Top 5 reasons to outsource eCommerce logistics and fulfillment
The world knows that Amazon and other online marketplaces are the future of eTail. As brick and mortar stores are closing in preference of an online only presence, smaller businesses [...]
Why should I create variety packs and offer them for sale?
As previously discussed in the Pack Size article, “right sizing” is also valuable when creating variety packs. Variety packs are essential to tempt consumers to try other products in [...]
September 2018
What is Channel Conflict and how can we avoid it?
What is Channel Conflict? Channel conflict is the process in which a manufacturer or supplier of a product bypasses their normal method of selling their product in favor of selling [...]