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So far Jessica Best has created 7 blog entries.

A Happy Thanksgiving to You and Yours

By |2018-11-23T08:04:20+00:00November 21st, 2018|Categories: Industry News|

As Thanksgiving and the Holiday Shopping Season rapidly approaches, we'd like to take a moment to reflect upon what we at LongTail are thankful for. Above all else, we are truly thankful for the partners that have given us their trust and our abilities to fulfill their business needs. We are thankful for the [...]

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What does re-packing mean and how does it benefit me?

By |2018-10-16T18:59:02+00:00November 15th, 2018|Categories: Industry News|

A recent prospective client notified us that their manufacturing facility was going to be packaging their product into medium sized Gaylords.  The manufacturer would then be shipping Gaylords to us for distribution.  Consumers do not often have need for a Gaylord of product.  Consumers often do not purchase whole cases of  product.  Due to limitations [...]

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What is pack size and how can it help my business grow?

By |2018-10-24T21:16:13+00:00November 5th, 2018|Categories: Industry News|

How does pack size relate to the average consumer?  Visiting family in upstate New York, I came across a product that I thought was just amazing.  Grandma Brown’s Baked Beans.  Upon my return to Chicago, I was not able to find that product.  After many weeks of traveling from grocery store to grocery store, I [...]

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Top 5 reasons to outsource eCommerce logistics and fulfillment

By |2018-10-26T16:37:24+00:00October 26th, 2018|Categories: Industry News|

The world knows that Amazon and other online marketplaces are the future of eTail.  As brick and mortar stores are closing in preference of an online only presence, smaller businesses are facing the reality that they will need to break into the online marketplace space.  Unfortunately, many small businesses are not equipped to handle the cumbersome [...]

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Why should I create variety packs and offer them for sale?

By |2018-10-24T20:24:56+00:00October 15th, 2018|Categories: Industry News|

As previously discussed in the Pack Size article, “right sizing” is also valuable when creating variety packs.  Variety packs are essential to tempt consumers to try other products in your catalog that they wouldn’t normally try.  Variety packs are also a great way to bundle new products and/or slower selling products with popular items. We [...]

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What is Channel Conflict and how can we avoid it?

By |2018-10-16T18:56:42+00:00September 6th, 2018|Categories: Industry News|

What is Channel Conflict? Channel conflict is the process in which a manufacturer or supplier of a product bypasses their normal method of selling their product in favor of selling it directly to the end user.  This creates competition amongst the distributors of a product and the product’s manufacturer or main supplier.  Some examples of channel [...]

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Top 5 Things to Consider When Selling on Amazon

By |2018-10-24T20:18:24+00:00August 17th, 2018|Categories: Industry News|

Being successful on Amazon requires patience, planning, and a significant amount of sweat equity. If your brand has been reaching consumers through more traditional distribution channels such as brick and mortar retailers, you will quickly learn that eCommerce is a whole new world with a different set of challenges.  Consumers that shop online are looking for [...]

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