Walter is the Co-Founder and President of LongTail, Inc. Walter’s passion is bringing fulfillment & logistics solutions to brands, where formally there were roadblocks and unrealized opportunity. He has worked with thousands of brands ranging from fortune 500 companies to emerging natural & specialty brands. With a unique skill set that includes supply chain distribution of pallets to mass merchandisers such as Wal-Mart stores, to shipping units to consumers of top eTailers like Amazon. Further experience and skills include, Category Management, Go-to-Market Development and eCommerce packaging solutions of small parcel shipments to consumers.
Prior to taking the helm at LongTail, Walter was at the forefront of the CPG eCommerce industry. Beginning in 1999, Walter was instrumental in the founding of KeHE Distributors’ Eye Level Solutions (ELS), KeHE Virtual and KeHE Direct business units. Where ELS was the integrated online store for over 700 brands. During his career, In the mid 2000’s, Walter was among the first to supply hundreds of CPG items for Amazon.com, as well as the first integrated and largest CPG drop ship supplier of Walmart.com. Some additional brands & banners Walter has partnered with are; Walgreens.com, Lipton.com, Publix.com, Quaker.com, Meijer.com, Hormel.com, GroupOn.com and GeneralMills.com to name a few.
In his time at LongTail, Walter has partnered with many key players in Amazon’s Grocery category and helped to engineer a summer shipping solution via “Vendor Fulfilled Prime”, that has shipped tens of thousands of orders per summer season to consumers. In addition to working with top eCommerce sales & marketing representation agencies and industry consultants, Walter has been a keynote speaker at the Specialty Food Association’s Specialty Food Business Summit, where he spoke with brands across the industry on the topic of “Amazon: From Dock to Door”.