The world knows that Amazon and other online marketplaces are the future of eTail.  As brick and mortar stores are closing in preference of an online only presence, smaller businesses are facing the reality that they will need to break into the online marketplace space.  Unfortunately, many small businesses are not equipped to handle the cumbersome [...]

As previously discussed in the Pack Size article, “right sizing” is also valuable when creating variety packs.  Variety packs are essential to tempt consumers to try other products in your catalog that they wouldn’t normally try.  Variety packs are also a great way to bundle new products and/or slower selling products with popular items. We [...]