What is Channel Conflict and how can we avoid it?

By |2019-06-17T18:25:03+00:00September 6th, 2018|Categories: Industry News|

What is Channel Conflict? Channel conflict is the process in which a manufacturer or supplier of a product bypasses their normal method of selling their product in favor of selling it directly to the end user.  This creates competition amongst the distributors of a product and the product’s manufacturer or main supplier.  Some examples of channel [...]